Early in 2006, sisters Mary & Naomi Martin were looking for more work. Both had part-time jobs, but they were ready to take on something more. An opportunity for them to take on a small vitamin store in Emo was presented to them by a friend. She was sure it was something suited to the sisters. Though dubious, they pondered, explored and discussed and, as the doors opened one at a time, they continued. And it has been growing steadily every year since! Their first location was on Front Street, which is a one-sided business section because on the other side of the street is the Rainy River. So it seemed the store’s name should mention the river. Many names were tossed around in the family, with their mother’s suggestion of Misty River pleasing them best.
They started mostly with supplements, some personal care items, essential oils, herbal teas and a few snacks. Then, they added some specialty items such as Nighswander’s locally baked goods, maple syrup and fermented summer sausage from Southern Ontario. They gradually added more and more foods (gluten-free, dairy-free, organic, keto) and beverages. They herbal tea selection has expanded over the years as well.
Says the sisters, "We enjoy serving our customers; helping them find the products they are needing to live healthier lives."
We are so pleased that they've decided to add Charlie's Soap to their shop! You can find Misty River Alternatives at 133 Colonization Road in Emo, Ontario.
Want to become a Charlie's Soap Retailer? We'd love to hear from you! Contact us now: https://charliesoap.ca/pages/retailers
Comments will be approved before showing up.
Make simple, sustainable changes this Earth Day with an easy, effective laundry routine. Learn how switching to Charlie’s Soap, washing in cold water, and reducing detergent use can help lower waste, protect water systems, and keep your clothes cleaner, without extra steps.
From extra laundry and well-used linens to lingering kitchen messes, post-holiday cleanup can feel overwhelming. After weeks of cooking, hosting, and constant tidying, your home may need more than a quick wipe-down - it needs a true reset. This simple post-holiday cleaning guide walks you through how to refresh every space without harsh chemicals or heavy fragrances, using residue-free solutions that clean thoroughly and rinse away completely. The result? Clean surfaces, fresher air,...
© 2026 Charlie's Soap Canada. Charlie’s Soap is a registered Trademark of Sutherland Products, Inc.
